S&B's client, a local plastic and reconstructive surgeon, took "before and after" photographs of a satisfied patient and, with the patient’s consent, used that photograph in his online advertising materials. Recently, though, the physician observed identical pictures being used online and on billboards by a competitor. S&B immediately filed a lawsuit, alleging copyright infringement, false advertising, and unfair competition. "There is common misconception that, if a picture is available online, then it is free game," said handling attorney, Eric Schiffer. "There are innumerable photographs available online that are protected by copyright laws, and people should be careful to check whether or not a picture they wish to use in business or advertising is copyrighted."